RAYA VAN DER KROON

W H O   I S   R A Y A ?

Raya is a concept developer and art director, with a focus on experience event organization and fashion photography. After receiving an Honors degree at the Bachelors of Interdisciplinary Arts Maastricht, she worked as a freelancer in Amsterdam. As independent creator she was co-initiator of the fashion/dance platform ‘Stand Your Ground’ and worked on a multitude of theatre and dance productions as a director, producer and visual artist. She is now further defining her visual craft in the MA Design for Art Direction in London (UAL, LCC) with her love for identity construction and body art, supported by the Young Talent Award of the Prins Bernhard Culture Fund.