FLORAL

MESSAGE

“Gifts of blooms, plants, and specific floral arrangements were used to send a coded message to the recipient, allowing the sender to express feelings which could not be spoken aloud in Victorian society.” 

Floriography is the term that defines the language of flowers, standing for the cryptological communication through the use of flowers. For this project my aim was to rewrite floriography to the digital age, reviving physical flowers as a form of communication. In our society we receive forms of appreciation and emotional communication mostly via digital platforms. Our phone almost became the contemporary bouquet, showing acknowledgement when we get a tinder match or maintain an Instagram friendship. Connected the meaning of flowers to the phases of love, friendship and career, the floral creations are in a conversation with body language and sound to evoke a form of modern storytelling.

ART DIRECTION,

FILM, PHOTOGRAPHY

Raya van der Kroon

DIRECTOR OF CAMERA

Lucie Lazarus

SOUND DESIGN

Cedric Wiegel

 

DANCER, MODEL

Farah van Stokkum

FLORAL EXPERIMENTS

Shannon Clegg

PRODUCTION ASSISTENCE

Juan Serrato

 

FLORAL ADVICE

Wallflower Peckham

 

PRODUCTION

UAL, LCC, London

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© 2020 all rights reserved by Raya van der Kroon - imagery, text, design