Image by Lucie Lazarus, 2021
HEAD OF PRODUCTION
Raya van der Kroon
HEAD OF DESIGN
Claudia Serrato Gomez
HEAD OF CURATION
HEAD OF COMMUNICATION
PRODUCERS OF EVENT
Raya van der Kroon, Jasmine Dhingra
Hosted by Seayonce
SOUND DESIGN VIDEO
the Graduate Showcase of the University of the Arts London, LCC, department of design.
"Welcome to the MAD Hotel, a magical place full of MAD ideas, one hidden behind each door. Which room will you embark on first?"
‘The MAD hotel’ is the digital graduation showscase of the MA Design for Art Direction from UAL, cohort 2019-2021. The work of 40 individual makers from around the world has been bundled into a curious, magical and MAD hotel building, each opening a door to their personal projects. Every level of the hotel focuses on a particular theme, ranging from mental health to identity construction. Which room will you choose first to embark upon this creative adventure?
This is collaborative project delivered by 40 individual designers and art directors in the context of the online Graduate Showcase of UAL, LCC, January 2021.
Illustration by Helen Tziotaki, 2020
Trailer video of showcase
Digital catalogue of all projects
Presentation event via a Live Bingo
Image by Maru Hernandez