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Image by Lucie Lazarus, 2021

HEAD OF PRODUCTION

Raya van der Kroon

Jasmine Dhingra

HEAD OF DESIGN

Lucie Lazarus

Claudia Serrato Gomez

ILLUSTRATION

Helen Tziotaki

 

HEAD OF CURATION

Stine Arnulf

Heather Waterfield

 

HEAD OF COMMUNICATION

Emanuela Passadore

Cristina Mourelo

 

PRODUCERS OF EVENT

Raya van der Kroon, Jasmine Dhingra

Cameron Hastings

Hosted by Seayonce

VIDEO ANIMATORS

Maru Hernandez

Tahreem Khan

SOUND DESIGN VIDEO

Cedric Wiegel

PART OF 

the Graduate Showcase of the University of the Arts London, LCC, department of design.

THE MAD

HOTEL

"Welcome to the MAD Hotel, a magical place full of MAD ideas, one hidden behind each door. Which room will you embark on first?"

‘The MAD hotel’ is the digital graduation showscase of the MA Design for Art Direction from UAL, cohort 2019-2021. The work of 40 individual makers from around the world has been bundled into a curious, magical and MAD hotel building, each opening a door to their personal projects. Every level of the hotel focuses on a particular theme, ranging from mental health to identity construction. Which room will you choose first to embark upon this creative adventure?

 

This is collaborative project delivered by 40 individual designers and art directors in the context of the online Graduate Showcase of UAL, LCC, January 2021.

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Illustration by Helen Tziotaki, 2020

Trailer video of showcase

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Instagram campaign

Digital catalogue of all projects

Catalogue spread, work by Maru Hernandez
Catalogue spread, work by Maru Hernandez

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Catalogue spread, work by Lucie Lazarus
Catalogue spread, work by Lucie Lazarus

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Catalogue spread, work by Cameron Hastings
Catalogue spread, work by Cameron Hastings

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Catalogue spread, work by Maru Hernandez
Catalogue spread, work by Maru Hernandez

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Presentation event via a Live Bingo

Image by Maru Hernandez

The MAD Hotel entrances